Thursday, December 13, 2018

Corporate Social Responsibility


Famous Quotes About Responsibility :
  • It takes 20 years to build a reputation and 5 minutes to ruin it. (Warren Buffet)
  • Business should not only be responsible morally to the stakeholders but also to the society, environment and towards a sustainable planet at large.
  • Stakeholders are all those who are affected by or can affect the activities of the firm. They can be from within or outside of the organization. 
  • Each Stakeholder has a different criterion of social responsiveness based on their specific interest (or stake) in the organization.

Stakeholders :
    • Employees- Work satisfaction
    • Investors/ owners- Managerial efficiency and profit
    • Customers- Quality and availability
    • Government- Law compliance
    • Special Interest Stakeholders-
    1) Environmental groups,
    2) Politic action committees, 
    3) Groups interested in quality of life in community

    Primary and Secondary Stakeholders :
    • Primary Stakeholders- Those who have a formal, official, or contractual relationship with the organization.
    • Secondary Stakeholders- Other societal groups who are affected by the activities of the firm.
    • Many other names are used to refer  to CSR such as socially responsible business, responsible business conduct, responsible entrepreneurship, corporate citizenship, corporate accountability etc.
    • CSR is the continuing commitment by business to behave ethically & contribute to economic development while improving the quality of life of the workforce & their families, local communities and the society at large – World Business Council.
    • CSR requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record.
    • CSR is about how companies manage the business processes to produce an overall positive impact on the society.
    • CSR is the responsibility of corporations to go above and beyond what the law requires them to do.
    • CSR is the responsibility of corporations to contribute to a better society and cleaner environment.

    The Stakeholder View of the Firm 

    Responsibility towards society :
    • Carrying business with moral & ethical standards.
    • Prevention of environmental pollution.
    • Minimizing ecological imbalance.
    • Contributing towards the development of social health education.
    • Making use of appropriate technology.
    • Overall development of locality.

    Responsibility towards Government :
    • Obey rules & regulations.
    • Regular payment of taxes.
    • Cooperating with the govt to promote social values.
    • Not to take advance of loopholes in business laws.
    • Cooperating with the govt for economic growth & development.

    Responsibility towards shareholders :
    • To ensure a reasonable rate of return over time.
    • To work for the survival & the growth of the concern.
    • To build reputation & goodwill of the company.
    • To remain transparent & accountable.

    Responsibility towards employee :
    • To provide a healthy working environment.
    • To grant regular & fair wages.
    • To provide welfare services.
    • To provide training & promotion facilities.
    • To provide reasonable working standard & norms.
    • To provide efficient mechanism to redress worker’s grievances.
    • Proper recognition of efficiency & hard work.

    Responsibility towards consumers :
    • Supplying socially harmless products.
    • Supplying the quality, standards as promised.
    • Adopt fair pricing.
    • Provide after sales services.
    • Resisting black-marketing & profiteering.
    • Maintaining consumer’s grievances cell.
    • Fair competition.

    The Heart of CSR :
    • Eradicate extreme poverty and hunger.
    • Achieve universal primary education.
    • Promote gender equality and empower women.
    • Reduce child mortality.
    • Improve maternal health
    • Combat HIV/AIDS, malaria & other fatal diseases
    • Ensure environmental sustainability
    • Develop a global partnership.
    • Source (United Nations Millennium Project)

    Importance of CSR :
    • CSR helps in strengthening the relationship between companies and stake holders.
    • It enables continuous improvement and encourages innovations.
    • Attract the best industry talent as a socially responsible company.
    • Provides additional motivation to employees.
    • Mitigates risk as a result of its effective corporate governance framework.
    • Enhances ability to manage stakeholder expectations.